Maker's Crafted Malts

A group of farmers in Saskatchewan had spent decades growing high-quality malt barley. Then they started malting it themselves. Owning both ends of the process meant they could control quality in a way most suppliers couldn't, down to single batches from a single field. They needed a name and an identity that said so to craft brewers and distillers.

These are farmers. The brand had to be something they could run themselves, on a grain bag, a hoodie, a sales sheet or a growler, without calling a designer every time. Anything precious would have been abandoned within a season.

The name came first. Malting is a craft, and a human one. A maker does it better than any machine could, even with technology advanced enough to tell you the field your malt was first grown in. Maker's ties the malt to that craft, and to the brewers and distillers who make something of it. The identity is deliberately simple: a custom logotype and an M mark that holds up at any size, in any medium. The farmers have run it themselves ever since.

Making it simple enough to survive. Every detail that couldn't be reproduced on a grain bag by someone who isn't a designer came out. What's left holds up at any size, on any surface, in anyone's hands.