Plain Spoken
I write when there's something worth saying. Not to keep a schedule.
The last ten percentIn branding, and in most creative work, there's a final ten percent almost everyone skips. It's the part no one will ever notice. It's also the only part that makes them stay.6 minLiberty through constraintI flew to New York as a young designer looking for inspiration. I came home with a phrase that's shaped how I've seen every hard problem since.5 minFive years, one Advancement officeFive years, one Advancement office, and what the long version of the work teaches you.4 minOne hand on the brandWhat fifteen years inside some of the most complex private portfolios in the world taught me about a problem most organizations haven't named yet: the quiet cost of decentralizing creative, and the case for keeping one hand on the brand.8 min