Joe’s American

Redefining the Bar & Grill

Joe's American Bar & Grill

A true taste of New England.

Here, bold flavors meet classic American favorites.
Quality is never compromised for taste.
And freshness is always top of mind.
We serve handcrafted creations, from juicy steaks and mile-high burgers to vibrant salads and healthy entrées.
Paired with muddled cocktails, craft brews, select wines and indulgent desserts, we have everything you crave – and then some.

Staying true to the Joe’s legacy, culinary experience, and the restaurant’s New England heritage, the Joe’s identity was redesigned to be bold, strong and sophisticated. The logo and color scheme was updated to be artisan in approach, which better parallels to the craftsmanship of Joe’s menu and atmosphere, while keeping the classic American scheme. The menu was reengineered and designed in way that showcases the talents of the chef-driven concept. Photography, shot by the talented Larry Hanna, was shot through the lens of this new approach.