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The St. Regis Atlanta

The Crown Jewel of Luxury Hotels in Atlanta's Buckhead
The St. Regis Atlanta is peerless among hotels in Buckhead, offering guests a true "in-town" luxury resort. Expect an unrivaled travel experience throughout your stay at our AAA Five Diamond hotel, punctuated by impeccable service and signature St. Regis rituals.
The task was to amplify one of the nation’s most prestigious hospitality brands and increase sales for its exclusive collection of luxury residences through the creation of a holistic sales structure and comprehensive marketing assets.
We began with an open-ended question: How might we leverage one of the most respected names in hospitality as a lasting sense of place? With great attention to detail and thoughtful planning, we have amplified The St. Regis brand by creating a place of residence and luxury getaway amidst one of the most exclusive destinations in America. To date, more than $200M has been sold in residential real estate alone.
CLIENT:

The St. Regis Atlanta

ROLE:

Creative Direction / Print / Collateral

DATE:

2012-2016